Hitler is seriously watching Stand By Me on the Lifetime Movie Network right now. That isn’t a joke.
I’d been planning a jubilant “LOOK! I fixed my problems… just pulled myself up by my bootstraps and now everything is better” entry, but things didn’t exactly work out.
I decided that one of my (apparently few) marketable skills was cooking, and that I should capitalize on that. My brother and dad both work at car dealerships, and where my dad works, there is a guy who shows up every day at lunch time with a cooler full of food and drinks. He makes a decent amount of money doing that. The dealership my brother works at, and the dealerships nearby (of which there are at least five) do not have a person who delivers food, so I figured I could do that.
It seemed easy enough. Make something that is portable, easy to eat on the run… something everyone likes… and show up during lunch time to sell it. Granted, I was kind of working “around” the law a little because I don’t have a business license and the food wasn’t prepared in a commercial kitchen. But I decided to look at it as a test run — if I was able to sell the food, I had no problem with getting the license and arranging to rent/barter for the use of a church’s kitchen for food preparation.
My brother complained frequently of being hungry during the day but unable to get away from the lot for long enough to eat, and that he was tired of sandwiches all the time. And the guy who sold food at my dad’s dealership was pulling in a good chunk of money every day, over and above food costs. I figured I could do that. So I bought the ingredients to make burritos and chocolate cake, and a few 12-packs of soda, and a rolling cooler.
I would have been happy to have broken even on the first day. But I didn’t come anywhere close. I made exactly one sale, and it was to someone I knew. Car salesmen are a tough crowd.
In theory, it was a win-win proposition. If I didn’t sell anything, I could return the cooler and we’d just eat the burritos for the rest of the week instead of buying groceries. The trouble is, my grocery budget never allowed for eating burritos all week. My grocery budget consisted of ramen noodles and that frozen turkey. The money I spent on food for this venture was actually earmarked for rent, and I figured I would at least break even.
So now I have this cooler of burritos and Coke. And less rent money than I’m supposed to have.
I took a chance, and I failed.
I’m not sure it’s complete failure. The truth is that I only went to one dealership (four different buildings/departments), and got so discouraged that I turned the truck around and came home. I am not a salesperson. I listened when I was told that people don’t buy food because it’s being sold well, they buy food because it is good. But short of offering freebies (which I can’t afford to do), I have no way to prove that it’s good… And so instead of buying food from me, they looked at me like I was from fucking Mars.
In theory, I could try more of the dealerships tomorrow. In theory, instead of approaching individual people and pitching my meals, I could meet with the site GMs and leave menus and scheduled drop-off times, so that interested people could come to me instead of me having to seek them out. In theory, I could pitch this as a benefit to the managers of the dealerships — I’m bringing meals on-site so your staff gets convenient meals and you don’t have to pay anything. You can call it a perk, even!
Except that I SUCK AT SALES. I’m decent enough at the rationale and creating scripts, but I suck at delivery. Like a lot. I stutter and look at the floor and then I talk too fast and have to repeat myself.
I wonder if I can bribe Hitler into making the initial calls for me.
Gotta do something. Time is money and I’m running out of both.